We’re talking about outranking 99% of your local business competitors with an SEO tier list so powerful, it’ll make the Google gods weep with joy. A master plan so incredibly effective, it’s practically unfair to the also-rans still putzing around with antiquated, half-baked “SEO strategies.”
I’m about to break down every last tactic, trick, and top-tier technique you need to game the Google system and stake your claim as the undisputed king of local domination.
At the peak of the mountain, you’ve got your on-page essentials – the foundational elements that prop up your entire local SEO empire. We’re talking about packing your website and all its pages with geo-targeted, highly-relevant keywords like a Ranking, #1 in the industry Blah blah blah!!
Titles, headlines, subheads, body copy – you better be slathering those high-value local keywords and location-based phrases all over every piece of real estate. Don’t be stingy here, because Google is scanning every nook and cranny to determine how relevant your site truly is to those precious local search queries.
Keyword on Your Business Profile:
Optimize your Google Business Profile by including relevant keywords related to your business category, services, and location in the business name, description, services list, and other sections. This helps Google better understand your offerings.
Keywords on Landing Page Titles:
The title tags of your local landing pages should contain geographically relevant keywords and your main business focus keyword. For example, “Plumbers in Boston, MA | Emergency Plumbing Services”.
GMB Listing on Your Website:
Embed your Google Business Profile listing directly on your website. This shows Google you’re actively managing your local presence and can boost visibility.
Positive Reviews:
Focus on acquiring a steady stream of positive reviews on Google, Yelp, Facebook, and other high-authority review sites. Reviews signal trustworthiness to Google.
Quality vs Quantity for Reviews:
While quantity is important, review quality matters too. Well-written, detailed reviews that mention specifics carry more weight than generic, short reviews.
Complete and Verified GMB Profile:
Ensure your Google Business Profile has all fields filled out accurately, consistently, with plenty of visuals, attributes, and is verified. More complete = more credible.
Dedicated Service Pages:
Create location and service-specific pages on your website optimized around relevant city/neighborhood + keyword combinations. For example, “/plumbers-in-cambridge-ma/”.
Proximity to the Searcher:
Google looks at the physical proximity between the business and the location of the person conducting the search when ranking locally.
Setting Service Areas:
For service-area businesses, clearly defining the cities/areas you serve on your Google Business Profile listing helps Google rank you properly.
Location Pages/Landing Pages:
Build out unique, localized landing pages targeting each specific city, town, or area you want to rank for. Customize content and optimize comprehensively.
Headlines (Keywords):
Use relevant local keywords in the H1/H2/H3 header tags throughout your location/service pages. This highlights relevance.
Complete and Verified GMB Profile:
Ensure your Google Business Profile has all fields filled out accurately, consistently, with plenty of visuals, attributes, and is verified. More complete = more credible.
Keywords in GMB: As mentioned, sprinkling in localized, service-based keywords throughout your GMB listing helps increase visibility in local searches.
Consistency and Citations:
Consistent business name, address, and phone number (NAP) on all online directories/listings is key. Any inconsistencies can hurt local rankings.
City Name on Website:
Reinforce local relevance by incorporating your target cities into page titles, headers, body text, URLs, image alt text, and more on your website.
Backlinks: Building authoritative backlinks from other locally relevant websites helps boost credibility and local search performance.
Internal Links:
Interlinking between your location/service pages using geo-targeted anchor text creates better information architecture for Google.
Geo-Tagging:
Utilize geographic data markups and meta tagging on images, videos, and other assets to underline the content’s location relevance.
Primary GBP Category:
Selecting the single most relevant main business category on your Google Business Profile reinforces your focus area.
Additional GBP Categories:
While picking a primary category is essential, also listing any applicable secondary categories can help increase visibility.
By comprehensively covering all of these local SEO elements, you create a powerful, unified framework that maximizes your chances of ranking higher on Google for local-intent searches in your geographic area and business vertical. if you are able to follow this framework, You are best guaranteed to have the results you need, but if time is not with you, we have got a done for you offer, check it out here and also a SEO Checklist that would come in handy, also get it here
