Heinz has finally combined its two core flavors – ketchup and pickles. He is not only the king of sauces, but also the sultan of marinades. In support of Heinz Pickle, a multi-format advertising campaign was launched in the United States, proving that there is nothing wild in this mixture and everyone has an idea about it even before they try it.
The videos are a series of street interviews, “No Taste, Taste Test,” with which a roving reporter pesters New Yorkers. He digs into what they think Heinz Pickle ketchup tastes like, which they haven’t tried yet. Of course, they accurately guess, as if they had been feeding on it since childhood. And they even embellish its merits, as befits those “irrationally in love” with the company’s products, who tattoo ketchup bottles with ketchup in prominent places and take Heinz with them to a Michelin-starred restaurant.
The billboards feature a composition of hamburgers with ketchup and pickles under the headlines: “You just got a taste, didn’t you?” They are located in popular tourism and recreation areas in New York and Chicago – Coney Island, Times Square, Yankee Stadium and Wrigley Field.
There is a two-stage scenario for social networks. Bloggers will first wonder what would go well with a ketchup marinade that they haven’t tried yet. And then test these assumptions.
You can participate in the promotion by sending your review of your expectations for the new flavor to YouCanAlreadyTasteIt.com and try to win a year’s supply of cucumber.
