Mars-owned wet food brand Sheba has released new videos for its nearly 10-year-old series “Resistance is Futile!” (Resistance is Futile). Advertising is trying to convince us that cats don’t care about toys, devices, and especially the opinions of their parents, the main thing in life is Sheba food.
In the first two videos, loving owners give their pets a blue plush fish with a dramatically bulging gaze and a robot head from AliExpress, in the eye sockets of which the pet tyrants see nothing but a Sheba bowl. The third video is the shortest. The animal disgustedly pushes away the always working fishing rod with “anti-stress” and goes out of frame. It’s clear where.
While cat parents may shower their pets with toys, treats and gifts in an attempt to win them over, our ad campaign humorously shows that all they really want is a Sheba,” said Dan Kennard and Ben. Smith from AMV BBDO.
It would be better to tell us about the composition of this drug from monosodium glutamate. We have a question ⤵️
Discover What Your Cat Really Wants!
Is your feline friend immune to fancy toys? Skip the gadgets and go straight to their heart (and stomach). Try Sheba today and watch your cat’s true desires unfold!
- Visit our website to find the perfect Sheba recipe for your discerning kitty.
- Share your cat’s reaction to Sheba on social media with #ShebaOverToys.
- Subscribe to our newsletter for exclusive cat care tips and Sheba offers.
Don’t let your cat settle for less. Give them what they truly crave – click here to get Sheba now!
P.S. Have questions about our ingredients? We’re all ears! Contact us for detailed information on our product composition.
